Objective :

  • To improve standards of written communication among business professionals.
  • To build your confidence by improving your writing process, logic, and style to get your point across persuasively and effectively.
  • To understand target audience, research information, articulate clear and concise message, and revise and edit drafts of your work.
  • To promote best practices in business presentations, email communications and impart knowledge about correct ways of writing various business documents including proposals and reports.
  • To learn social media planning and writing for it by focusing on purpose, content, and audiences. The training will help you to deliver your messages more effective on various platforms – Facebook, LinkedIn, Blog, Twitter, Instagram, YouTube.

Program Outline

Module 1 - Introduction to business writing

  • What is business writing?
  • Importance of effective Business writing in business
  • Types of business writing- memo, writing email, writing business letters, writing business cases, minutes and agendas, media releases, writing business reports
  • Purpose of Effective Business communications and Writing

Module 2 - Basics of writing professional documents

  • Basics of grammar and language
  • Common grammar mistakes in business writing
  • Creating logic and flow

Module 3 - Overview of business writing process

  • Overview of business writing process
  • Stages of business writing
  • Prewriting: Strategies
  • Drafting
  • Revising
  • Quick tips for editing
  • Proofreading

Module 4 - Writing effective e-mails

  • Overview of business writing process
  • Stages of business writing
  • Prewriting: Strategies
  • Drafting
  • Revising
  • Quick tips for editing
  • Proofreading

Module 5 - Report writing

  • What is a report?
  • Purpose and audience of reports
  • Types of reports
  • Planning your report
  • Research the topic
  • Create outline
  • Write the draft
  • Quick tips

Module 6 - Representing data visually

  • Guidelines on presenting visual data
  • Different visual presentations
  • Important points to remember

Module 7 - Business presentation

  • Define the situation
  • Design the presentation
  • Deliver the presentation
  • Closing thoughts

Module 8 - Writing different types of business documents

  • Memos
  • Business letters
  • Business Cases
  • Proposals
  • Briefing Notes
  • Minutes, Agendas, Media Releases

Module 9 - Online and offline writing

  • Overview of online and offline writing environment
  • Effective Web Content Writing Techniques
  • Introduction to basic and advance research techniques

Module 10 - Social media writing

  • Developing Social Media plan
  • Principles of effective social media writing
  • Developing content for Social Media
  • Using Web Content as Source Material for Social Media Content
  • How to write for Facebook , Twitter , Linkedin, Blogging
  • Hands-on practice in revising social media content and tips for effective social media writing
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